Personalization with Variable Data
Pixos Print has the extensive experience and the equipment necessary for variable data printing technology. Variable data is so effective in increasing response rates that it more than justifies the additional cost – yet much more cost-effective than you would imagine.
Personalize every piece in a direct mail campaign, bring carefully chosen messages and images to the target audience. Change the content of a catalog to reach audiences with specific interests, or announce new products to the people most likely to buy them. Select different messages to go to different groups, or tailor it to each person on your list.
Pixos Print can work with you to mine your existing data and find the information you need to target your audience effectively. We can also help with purchasing an additional list, by choosing the most relevant data that will ensure the greatest impact.